Singapore based retail computer vision and imaging solutions startup Trax which provides imaging recognition technology to various notable retail companies which include the likes of Coca-Cola, Henkel, Global Brewer and a host of other companies has now raised a huge $125 million in Series E funding from Chinese investment firm Boyu Capital and other investors in a round which comes before the company’s public offering which will see the company debut on the stock market in 18-24 months time and also a funding round notable for giving the company a valuation of close to $1 Billion.

 This huge influx of capital in addition to a large investment also represents the purchase of shares from early investors in Trax which was founded 8 years ago and counts notable backers including Investec, Broad Peak and private equity giant Warbug Pincus which stands as the company’s largest shareholder.

Trax has now raised a total of over $230 million in investment which indicates a very good record for the company which is stated to be currently in talks with the Nasdaq and NYSE stock exchanges in a bid to prepare and decide which stock market its upcoming IPO will be held in.

With current operations in more than 50 countries and a count of 175 major clients, Trax is earmarked to be a huge player in the computer vision space and will expand its operations with this huge funding round.

Commenting on the investment round is Trax’s co-founder and CEO who issued a statement saying “We could not be more thrilled to have Boyu Capital as a major backer of Trax alongside Warburg Pincus, our largest shareholder,” He added “Their experience and insights into the scale and pace of China’s retail technology environment will be incredibly valuable. The injection of funds from Boyu will allow us to drive continued innovation of our technologies at our computer vision center of excellence in Tel Aviv, Israel and to explore establishing an additional engineering center in China.”

With Trax becoming a major player in the computer vision space, The company represents a huge addition to the Computer Vision startup industry which includes other companies like Yitu Technology which closed a huge $200 million Series C investment round mid-June along with a host of other major startups in the computer vision field.

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