Facebook CEO Mark Zuckerberg. Photo credit: Anthony Quintano on Flickr, under Creative Commons license

After pushing for a Facebook advertisement boycott that has attracted, among other brands, Coca-Cola, Levi Strauss, Dashlane, Starbucks, and Unilever, the organizers have said they’ll begin calling on companies outside the U.S., first in Europe, to join the boycott. The boycott expansion plans were made known by Jim Steyer, the chief executive of Common Sense Media, one of the organizers of the “Stop Hate for Profit” boycott campaign, in an interview with news agency Reuters. “The next frontier is global pressure,” Steyer said in an interview. The advertisement boycott campaign centers on Facebook’s ways of moderating content on its platform, an issue that has already drawn numerous controversies for the company.

Most of the boycotts so far have come from US-based brands, many of which are only stopping advertisements targeted at U.S. citizens. It seems the “Stop Hate for Profit” campaign is looking to push to more countries in order to affect a sizeable pie of Facebook’s revenue and motivate the company to amend its moderation policies. Facebook has begun tweaking some of its content policies already, on the heels of the ad boycott. The company says it’ll introduce new measures to ban ads and label hate speech from politicians but even with such change, it seems Facebook hasn’t met the “Stop Hate for Profit” campaign demands.

The “Stop Hate for Profit” campaign is organized by civil rights groups and non-profit bodies including Common Sense Media, the Anti-Defamation League, and the National Association for the Advancement of Colored People (NAACP).