Lemonade CEO Daniel Schreiber. Photo credit: Noam Galai/Getty Images for TechCrunch, under Creative Commons license

On the heels of going public, digital insurance company Lemonade has formally launched insurance for cats and dogs in 33 states across the US. The pet insurance scheme starts at $12 per month and is available to both new and existing Lemonade customers. Pet insurance is a sizeable market, known to be worth over $1 billion in the US, and Lemonade is looking to grab its own pie of the market. The pet insurance policy covers things mostly centered on medical visits and procedures. It starts at $12 per month but with a 10% discount when Lemonade users bundle it with other insurance policies.

“Creating the dream pet health insurance from scratch has been a journey in design, customer experience, and empathy,” Lemonade COO Shai Wininger said in a press statement “As pet parents ourselves, we found the existing options to be lacking, so we built a product for cats and dogs from the ground up. This means an insurance policy that’s short and easy to understand, and a user experience created with the pet, and their parent, at its core. We’re excited to make pet health insurance so affordable and accessible.”

“The US pet insurance market is valued at a couple of billion dollars, and with the increasing number of pet adoptions coupled with rising veterinary costs, we believe this market can grow rapidly,” Lemonade CEO Daniel Schreiber added. “Lemonade’s unique take on pet health insurance couldn’t be easier, or faster. This includes getting claims paid in seconds, accessing preventative care, receiving live health and wellness recommendations, and supporting animal nonprofits all from the comfort of your phone. Few insurers offer any of these features, and none offers them all.”