Blippar co-founder & CEO Ambarish Mitra Photo by John Phillips/Getty Images for TechCrunch

Once high flying AR startup Blippar has announced it’s going into administration (i.e. being taken under the management of a court appointed administrator – who must be a licensed insolvency practitioner (IP)) signalling troubles for the company now seeking a buyer for all or parts of the business.

As part of the administration process, all employees are being layed off with Blippar’s services likely to cease once administrators take control of the business and its servers. According to a Blippar blog post, It raised a small amount of funding to further operations but required shareholders’ approval to access it, one of which voted against this, effectively blocking the investment required to keep it afloat.

Use of augmented reality for landmark recognition, one of various use cases developed by Blippar image : Blippar

Blippar says it’ll be learning more about the administration process over the coming days and will keep its stakeholders informed. Administrators have been appointed by a U.K. court for this process. “We are proud to be one of AR’s early pioneers, and we will continue to be champions for Augmented Reality long into the future.” The company said in its post. “This is an incredibly sad, disappointing, and unfortunate outcome.” It added.

Founded in 2011, Blippar raised over $100 million from investors including Qualcomm Ventures, Candy Ventures Sarl and Khazanah Nasional.

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