- General
- July 16, 2019
- 4 minutes read
Blue Apron Adds Beyond Meat Burgers To Menus
Blue Apron CEO Linda Kozlowski Photograph by Kristy Walker/Fortune Most Powerful Women Blue Apron has announced it’s adding plant-based products…
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| Blue Apron CEO Linda Kozlowski Photograph by Kristy Walker/Fortune Most Powerful Women
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Blue Apron has announced it’s adding plant-based products from Beyond Meat [a company popularly known for its plant-based burgers] to its menus beginning this summer. Recipes from both brands will be included on Blue Apron’s Two-Serving Plan starting this August. The recipes will feature the Beyond Burger, a four once patty with 20 grams of plant-based protein that’s made by Beyond Meat. The Beyond Burger contains no GMOs, soy, or gluten.
Blue Apron says it’ll continue to feature Beyond Meat products on its menus as part of its partnership with the plant-based meat maker. In reaction to the announcement of its partnership, Blue Apron’s stock soared more than 50% during afternoon trading. This isn’t surprising given the recent buzz around Beyond Meat, which has soared nearly 600% from an IPO debut price of $25. As of writing, Beyond Meat trades at roughly $174 a share, with a $10.4 billion market cap.
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| image: Blue Apron |
On the other hand, Blue Apron has struggled on the public markets, with a market cap [as of writing] hovering around $150 million compared to a once $2 billion private valuation. The New York-based company split its stock last month in order to maintain a price above $1 and avoid a delisting from the New York Stock Exchange.
Blue Apron has veered to partnerships with several brick-and-mortar grocery stores, and the likes of WW (formerly Weight Watchers) and Walmart’s Jet.com to revive its business.
