BMW

At the Paris Motor Show event, BMW brought to attendees a very interesting and eye-catching campaign which featured conversations with Leonardo Da Vinci’s world-renowned Mona Lisa as part of a campaign for its Intelligent Assistant system packed into its new vehicles.

At the front of Centre Georges-Pompidou in Paris, passers-by got to ask a digital Mona Lisa various questions and also learn about the mysterious lady which has stunned the world for the past 500 years. Visitors got to check out and interact with an enormous LED installation of Mona Lisa which weighs 36 tonnes and was placed after 4 days of construction.

The digital Mona Lisa was able to move her face and hands on the 75-square-metre LED screen through face-tracking and answer questions spoken into a microphone. Mona Lisa spoke fluent French, English and German and turned out to be a car enthusiast looking to the release of the upcoming BMW 3 Series Sedan also unveiled at the Paris Motor Show.

BMW

“The BMW Mona Lisa installation brings a world-culture icon into the 21st century and creates a platform with global reach for the BMW Intelligent Personal Assistant. The result is a clear symbol of how innovative connectivity features and voice assistants can change our world and interaction between humans and machines,” BMW Events lead Stefan Ponikva explained.

“The BMW Group has set the pace for connectivity and intuitive operation for decades. With the BMW Intelligent Personal Assistant, BMW is redefining the driving experience and interaction with the vehicle.”

BMW

The live installation came accompanies with a social media campaign with those outside Paris joining the movement on BMW’s international Facebook page where questions about the 3 Series Sedan vehicle and the BMW Intelligent Personal Assistant were also answered by the talking Mona Lisa.

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