Bozoma Saint John. Photo credit: Steve Jennings/Getty Images for TechCrunch, under Creative Commons license

Famed marketing executive Bozoma Saint John has been appointed as the new chief marketing officer (CMO) of streaming giant Netflix, replacing current executive Jackie Lee-Joe who took on Netflix’s CMO role in July of last year. She’s apparently leaving after barely a year on the job, to be replaced by Bozoma Saint John who is joining from entertainment conglomerate Endeavor. At Endeavor, she currently holds the role of chief marketing officer. Before Endeavor, she had stints at Apple and Uber.

“I’m thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being. I feel honored to contribute my experience to an already dynamic legacy, and to continue driving engagement in the future.” Bozoma Saint John said in a statement that announced her appointment. She’s notably joining Netflix after a two-year stint at Endeavor.

Bozoma Saint John shot to fame as a marketing executive at Apple Music, where she joined from luxe audio equipment maker Beats Electronics. She joined Apple as an executive after the company acquired Beats Electronics, where she served as a marketing lead. Saint John was a marketing staff at PepsiCo before she got recruited by Beats co-founder and music mogul Jimmy Iovine to lead marketing for the audio company. After about two years at Apple, Saint John headed to Uber as Chief Brand Officer at a time when the company was marred in numerous controversies. After only a year at Uber, she left for Endeavor, and two years later, has left for Netflix.