Photo credit: www.quotecatalog.com

E-commerce giant Amazon is preparing for a formal launch in Sweden in what would mark the company’s first step to establish a domestic presence in a Nordic country. The US-based e-commerce giant is said to have already made plans for a contract logistics facility to be set up in the Swedish city of Eskilstuna to facilitate its launch in the country. Currently, Swedish customers can actually shop on Amazon through the company’s international websites and get their products shipped into Sweden, but this usually incurs high delivery fees. Amazon now looking to establish a local presence in Sweden likely constitutes a sizeable challenge for the country’s domestic players that currently dominate its e-commerce market.

“We are optimistic that, by focusing on the things we believe customers will place the greatest emphasis on – low prices, a wide range and fast deliveries – we will eventually be able to win the trust of Swedish customers,” Alex Ootes, vice president for EU Expansion at Amazon, said in a press statement that hinted of the company soon getting into Sweden. For now, however, no official timeline has been provided for the company’s planned launch.