G2 Crowd cofounders Godard Abel (left) and Tim Handorf (right) G2 Crowd

G2 Crowd, a Chicago based peer-to-peer business software and services review site operator led by serial entrepreneur Godard Abel known for 2 previous exits to Oracle and Salesforce for $400 million and $360 million respectively has now raised $55 million in a round led by IVP with participation from Emergence Capital and existing investors Accel and Pritzker Group Venture Capital.

This boosts the total raised by G2 Crowd to $100 million as it aims for transforming the current approach to buying business technology and services through crowdsourced wisdom. Users of its platform get to access first hand reviews of business software from verified employees in order to make better choices about what to purchase and what fit their needs to the best level.

Currently available on G2’s site is over 500,000 reviews of close to 60,000 products with nearly 2 million monthly users making use of its service. The company plans to use this funding for international expansion with an expansion of its presence in Europe and Asia.

Over the next 3 to 5 years, It plans to hire 500 more people in Chicago and has already began looking around for a larger office. “We have a lot of work in front of us,” G2 Crowd CEO Godard Abel said in a statement “I’m feeling very excited about the opportunity to realize our dreams but also feeling a healthy pressure to invest that money wisely and build the company.”

As part of this deal, IVP partner Jules Maltz who is notable for successful bets on the likes of MuleSoft, Yext, Marketo, Zendesk and BuddyMedia and sits on the board of NerdWallet, Indiegogo and Checkr will be joining G2’s own board.

Maltz is also an investor in Abel’s previous company SteelBricks which sold for $360 million to Salesforce. This marks a long history of working together and an aim to replicate previous successes in the software scene again.

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