FreshToHome, an Indian e-commerce startup that sells fresh meat, fish, vegetables and the likes, has announced that it’s raised $121 million in Series C funding from a group of investors including the Investment Corporation of Dubai, asset manager Investcorp, venture capital firms Ascent Capital and Iron Pillar, Allana Group, and the US International Development Finance Corporation (DFC). Iron Pillar, already an existing investor in FreshToHome, chipped in $19 million out of the total $121 million.

With the new funding, FreshToHome has now raised a total of over $150 million in funding since its inception.

FreshToHome is an online marketplace that connects intending buyers to fresh meat, fish, vegetables and the likes that’s directly sourced from livestock farmers and fishermen. The company does business majorly in India and the United Arab Emirates (UAE).

FreshToHome was founded by a group of entrepreneurs who mostly met while working at American gaming company Zynga. Shan Kadavil, FreshToHome’s CEO, was formerly an executive at Zynga and got backing from the gaming company’s founder Mark Pincus to launch FreshToHome. Along with Pincus, FreshToHome also counts other notable individual backers including David Krane of Google Ventures and Pete Briger of investment firm Fortress.

FreshToHome was founded in 2015 and in just five years has scaled to annualized sales of $85 million. The company says that it’s grown four-fold in the past year alone, riding a surge in sales that came as a result of the Covid-19 pandemic.

With the new funding, FreshToHome says it’ll expand to more cities in India. The company is also eyeing a market entry into Saudi Arabia.

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