Alphabet CEO Sundar Pichai. Photo credit: World Economic Forum / Manuel Lopez, under Creative Commons license

Alphabet’s Google has said that it’ll spend around $10 billion in India through equity investments and tie-ups over the next five to seven years, a commitment that represents the company’s biggest in a key growth market. “We’ll do this through a mix of equity investments, partnerships, and operational, infrastructure and ecosystem investments,” Alphabet CEO Sundar Pichai stated on a webcast during the annual “Google for India” event. “This is a reflection of our confidence in the future of India and its digital economy,” he said.

Google isn’t new to India and has already made sizeable investments in the country. The company runs a startup accelerator in the country and has also directly invested in a startup there. India is notably a key growth digital market for Google as well as its competitors and the company doubling down on that area shouldn’t be startling. It’s such that India’s growth has led U.S. companies into a race to compete and grab market share alongside homegrown companies. Also, Google’s CEO, Sundar Pichai, is notably of Indian heritage.

According to Sundar Pichai, Google would also focus on areas such as artificial intelligence and education beyond its committed investments.