(Starting from left) LinkedIn CEO Jeff Weiner, Microsoft CEO Satya Nadella and LinkedIn co-founder Reid Hoffman image: Microsoft

Microsoft’s LinkedIn has announced it’s acquiring DrawBridge — a programmatic advertising company that has raised nearly $70 million — for an undisclosed sum. DrawBridge is backed by notable names like Sequoia Capital and Kleiner Perkins, scoring a win for two of the biggest VCs on Sand Hill Road. This is LinkedIn’s second known acquisition in 8 months, the first being Glint, an employee survey software company it acquired for a reported $400 million.

DrawBridge’s tech will be integrated into LinkedIn following the close of the acquisition. LinkedIn is snapping up DrawBridge to boost its marketing and ad business, one it says recorded 46% year-over-year revenue growth. The company says 78% of B2B marketers have ranked it “as the most effective social media platform at helping their organization achieve specific objectives” in testament to its advertising prowess.

LinkedIn — which was acquired for $26.2 billion by Microsoft in 2016 — currently has over 630 million members on its platform.

Share this...

Facebook

Pinterest

Twitter

Linkedin

Whatsapp

Email

Print