Corey Bertram, Chief Technology Officer, Rokt. Photo credit: Rokt

Rokt, an e-commerce marketing software provider, has raised $80 million in Series D funding that places its valuation at $450 million and brings the total amount of equity funding that it’s raised to over $160 million. The new round was led by investment firm TDM Growth Partners, which was already an existing investor in Rokt and even the company’s largest outside investor. The investment marks yet another for TDM after it just last month participated in a $100 million round for sustainable footwear maker Allbirds.

Rokt offers tools that lets companies make personalized marketing offers both during and after a transaction, enabling the connection of a client’s existing commercial relationships to bundle offers for customers. The company also operates a marketplace to connect different businesses and vendors, wherein it takes transaction cuts as its business model. 

Along with TDM, investors who participated in the new funding include venture capital firm Square Peg and media mogul Lachlan Murdoch. According to Rokt’s chief executive, Bruce Buchanan, the company has been profitable since 2014 and is on track to earn between $100 million to $110 million in revenue this year

With the new funding, Rokt plans to grow its headcount from 260 employees currently to more than 400 by the end of next year.

Rokt as a company is based out of New York.

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