Salesforce Ventures, the investment arm of the software giant Salesforce, has made a small investment in the San Francisco-based marketing analytics startup AppsFlyer that serves as an extension to a $210 million Series D round that the company closed in January this year. 

Salesforce’s investment, said to be over $10 million, values AppsFlyer at $2 billion, up from $1.6 billion when it closed its Series D round in January.

An AppsFlyer investment from Salesforce Ventures marks a vote of confidence for the company and aligns it with one of the world’s biggest software companies, particularly in the field of marketing where AppsFlyer has its focus. It marks yet another strategic investment for Salesforce Ventures, which is a prolific investor in many software startups.

With Salesforce’s investment, AppsFlyer has now raised over $300 million in venture funding since it was founded in 2011. It’s a platform that provides measurement and analytics solutions to marketers, currently serving over 12,000 brands.

Save for Salesforce, AppsFlyer is backed by several other big names including General Atlantic, Goldman Sachs Growth, Qumra Capital, Eight Roads, and Deutsche Telekom Capital Partners.

Photo: Salesforce CEO Marc Benioff|by jdlasica is licensed under CC BY 2.0

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