image: Andy Miah / Flickr

Tennis star Serena Williams has officially unveiled a venture fund she launched in 2014 but kept under wraps till now. The new VC fund named Serena Ventures counts the likes of Brandless, The Wing, Coinbase, Masterclass, Andela, Impossible Foods, Tonal, Little Spoon, Propel, Gobble, and HoneyLove among its portfolio.

The fund’s team is made up of Williams and a vice president, Alison Rapaport, who previously worked at J.P. Morgan. The fund has more than 30 portfolio companies in total who have a market cap of more than $12 billion.

Alexis Ohanian Photo by Seb Daly/Web Summit via Sportsfile

Serena’s play in the VC world isn’t quite surprising given her marriage to Reddit executive chairman and Initialized Capital co-founder Alexis Ohanian. Initialized Capital manages more than $500 million and has backed the likes of Flexport, Opendoor, PlanGrid, Instacart, Triplebyte, Boosted Boards, Hellosign, Zenefits, Voyage, Rippling, Lendup, Drifter VR, Atrium, and GM Cruise.

Other notable sport stars like Kobe Bryant, Lebron James, Michael Jordan, Stephen Curry, and Joe Montana have backed tech startups in the past.

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