- General
- December 14, 2018
- 6 minutes read
Starbucks is Launching a First-Of-Its-Kind Virtual Store in China
image : Starbucks Starbucks is launching what it dubs a “first-of-its-kind” virtual store in partnership with Alibaba which it says…
image : Starbucks |
The “Starbucks Delivers” program, powered by Alibaba’s Ele.me, now covers more than 2,000 Starbucks stores across 30 Chinese cities
image : Starbucks
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An Ele.me rider sets to deliver a Starbucks order
image : Starbucks
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“Enabled by the unprecedented access to Alibaba’s ecosystem, a first for one of the most dynamic and inclusive digital ecosystem in China, the virtual Starbucks store sets a new standard in ‘New Retail’ experience for the Chinese consumer,” Alibaba vice president Xu Hong said. “Alibaba’s cutting-edge New Retail infrastructure and digital power, coupled with Starbucks distinctive customer experience philosophies, will undoubtedly push the boundaries for our ‘New Retail’ strategy.”
“Leveraging the strengths of our transformative strategic partnership with Alibaba Group, this new milestone in the Starbucks digital strategy will significantly fuel our capabilities to provide an even more personalized and enticing one-touch digital experience for the Chinese consumer, while extending the accessibility of our digital innovations into the everyday lifestyle rituals of our customers, regardless of time or place.” Starbucks China Digital Venture vice president Molly Liu also added.