Popular Chinese social e-commerce site Xiaohongshu which was founded 5 years ago by Charlwin Mao and Miranda Qu and can be described as a mix of both Amazon and Instagram has raised $300 million in a Series D investment round led by Chinese e-commerce giant Alibaba with participation from Tencent, K11 Adrian Cheng, Genesis Capital and others.

Xiaohongshu offers a service with over 100 million registered users where posts, images, videos and other forms of content can be shared across the platform with the content being linked to e-commerce platforms where the products related to the posts can be purchased from.

Xiaohongshu previously raised $100 million in 2016 in a Series C round which was led by Chinese Internet giant Tencent who also participated in this new round, Xiahongshu allows users to share content linked to international e-commerce sites which gives it an edge in the international market amongst its Chinese counterparts and huge revenues which makes the company very attractive to different investors.

According to the company’s statement, This new funding will go towards effort of supporting talent acquisition, machine learning infrastructure and user growth to greatly scale the company’s operations and business goals.

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