The British fintech company TransferWise has carried out a major rebrand, announcing that it’ll now adopt only the second suffix of its name, Wise. TransferWise has launched a new homepage, Wise.com, and says that it’ll roll over all its current customers into the domain name by next month March.

TransferWise’s rebrand as just Wise comes as the company has been reported to be pursuing a soon public offering. Just last month, a report from Sky News said that TransferWise had picked two major wall street banks, Goldman Sachs and Morgan Stanley, to serve as lead book-runners for a planned public offering, and it’s expected that the company will list in its home base of London.

That TransferWise is reported to be eyeing a soon public offering shouldn’t be surprising. Founded in 2010 as a mere money transfer service, the company has expanded rapidly into one of Europe’s premier fintech companies with other services including digital bank accounts for individuals and business accounts for enterprises. Still, money transfer has remained its major business.

In 2020, TransferWise posted its fourth straight year of profitability, with the equivalent of $27 million in profit on $385 million in revenue, up 70% compared to the previous year. Such revenue growth and profitability would likely make the company an envied target from investors on the public markets.

As regards financing, TransferWise is backed by over $1 billion in venture funding and was valued at $5 billion from its most recent funding round. Although based in the UK, the company has a long list of American investors including D1 Capital Partners, Vulcan Capital, Lone Pine Capital, Fidelity, and Baillie Gifford.

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