Shopify CEO Tobias Lütke Photo by David Fitzgerald/Collision via Sportsfile

At its annual developer conference in Toronto, e-commerce platform Shopify announced plans to spend $1 billion to launch a network of fulfillment centers in the U.S. that’ll help its merchants deliver goods faster and at lesser costs. This move is likely targeted at keeping up with competition from Amazon.

“A large number of orders are lost in the final stages due to complex shipping costs,” Shopify’s chief product officer Craig Miller said at the developer conference. The U.S. fulfillment centers will leverage machine learning to predict demand and suggest nearest fulfillment centers to Shopify merchants.

A Shopify point-of-sale system image: Shopify

Alongside fulfillment centers, Shopify also unveiled new features like a better user interface, the ability to edit orders, and video and 3D modeling for products. The company has also added 11 new languages and rolled out a multi-currency payments system to all of its merchants.

Shopify reported strong first quarter earnings this year, with $320.5 million in quarterly revenue, a 50% jump from the same period last year. The company’s shares jumped 5.1% to a record $319.83 during recent trading on the New York Stock Exchange.

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