Fanatics Executive Chairman Michael Rubin. Photo credit: Kimberly White/Getty Images for TechCrunch, under Creative Commons license

Fanatics, the popular sports merchandise e-tailer, has announced that it’s raised $350 million in new funding that values it at $6.2 billion. The new funding, a Series E, was led by Fidelity and Thrive Capital, with additional participation from investors including Franklin Templeton and Neuberger Berman. With the new funding, Fanatics has now raised a total of $1.5 billion since its inception.

Before now, Fanatics’ last fundraise was a $1 billion cash infusion from Japanese tech conglomerate SoftBank in 2017. The company’s latest funding is expected to be its last before a planned public listing.