• General
  • August 14, 2020
  • 3 minutes read

Brief: Fanatics Raises Extra $350 Million

Fanatics Executive Chairman Michael Rubin. Photo credit: Kimberly White/Getty Images for TechCrunch, under Creative Commons license Fanatics, the popular sports…

Fanatics Executive Chairman Michael Rubin.

Photo credit: Kimberly White/Getty Images for TechCrunch, under Creative Commons license


Fanatics, the popular sports merchandise e-tailer, has announced that it’s raised $350 million in new funding that values it at $6.2 billion. The new funding, a Series E, was led by Fidelity and Thrive Capital, with additional participation from investors including Franklin Templeton and Neuberger Berman. With the new funding, Fanatics has now raised a total of $1.5 billion since its inception.

Before now, Fanatics’ last fundraise was a $1 billion cash infusion from Japanese tech conglomerate SoftBank in 2017. The company’s latest funding is expected to be its last before a planned public listing.




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