Kleiner Perkins chairman John Doerr image: JD Lasica on Flickr

Cameo — a Chicago based startup that lets persons pay for personalized videos from celebrities — is about closing a Series B investment — to be led by Kleiner Perkins — at a $300 million valuation, according to Axios. Up until now, Cameo has raised $15 million in total funding according to Crunchbase data.

Its backers include Chicago Ventures, Lightspeed Venture Partners, Pritzker Group, and LinkedIn CEO Jeff Weiner. Axios says this round was a competitive one stemming from high growth at Cameo and a belief that the companys management has a strong handle on the talent side of the business as opposed to just consumer behaviour.

Axios says Spark Capital is also expected to participate in this round.

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