- GeneralM&A
- October 7, 2021
- 6 minutes read
Deal: IAC Buys Meredith’s Magazine Business For $2.7B
IAC, a tech and media conglomerate run by mogul Barry Diller, is buying the magazine publishing operations of Meredith Corp, a…
IAC, a tech and media conglomerate run by mogul Barry Diller, is buying the magazine publishing operations of Meredith Corp, a publicly traded media conglomerate. Meredith has a roster of popular American magazines that include People and Better Homes & Gardens.
- IAC will pay $2.7bn to buy Meredith’s magazine business and merge it with its own Dotdash digital publishing business. Together, they’ll form a digital-cum-print publishing giant with over $1bn in annual sales.
- The combined company will be named Dotdash Meredith.
- Dotdash is a testament to IAC’s earned reputation of building smaller companies into giants under its ownership. Dotdash was formerly known as About.com, a fairly popular search engine that was the foundation of the current Dotdash business.
- IAC bought About.com for $300mn in 2012, then oversaw its expansion by launching new online verticals and bringing some IAC-owned sites (e.g., Investopedia) under its ownership. About.com was renamed Dotdash in 2017 and has gradually become a crown jewel of IAC.
- If past actions indicate anything, IAC would grow Dotdash to a satisfactory point and spin it off as a separate public company. The conglomerate is known for incubating and spinning off successful public companies, including Expedia, Vimeo, and dating apps giant Match Group.