- October 7, 2021
- 5 minutes read
Deal: AppLovin Buys Twitter’s MoPub For $1B
AppLovin, a publicly traded ad-tech company, is buying MoPub, a mobile ad platform owned by social media giant Twitter. AppLovin…
AppLovin, a publicly traded ad-tech company, is buying MoPub, a mobile ad platform owned by social media giant Twitter. AppLovin will pay Twitter $1.05bn in cash for the platform in a strategic deal for both companies.
- For AppLovin, having MoPub would boost its business in the ad-tech space, while for Twitter, selling MoPub frees the company to focus on its core social media offerings, or at least that’s the way CEO Jack Dorsey puts it.
- Twitter paid $350mn to buy MoPub back in 2013 as a ramp to build its custom online ad platform. Now, it appears MoPub has delivered a good bang for the buck both by helping build Twitter’s ad business and getting sold for 3x the price it was bought for eight years later.
- Other notable AppLovin acquisitions include mobile game studio Machine Zone for $500mn last year and the German app analytics company Adjust for $1bn this year.
- Maybe, Twitter can use the cash from selling MoPub to easily pay up the $810mn settlement that it recently agreed to in a case where certain shareholders sued the company for making misleading financial projections.