Google CEO Sundar Pichai image: Google

Impact Engine, a San Diego-based digital advertising tech startup, has brought a court case against Google, alleging the search giant infringed on its intellectual property and patent-protected technology. In a press release announcing its lawsuit, Impact Engine says Google sent it invitations to multiple meetings to discuss partnerships over the course of two years.

According to the ad-tech startup, It was required to develop a prototype of its advertising tech to run on Google’s platform and share source code and IP with Google as a requirement for furthering discussions. This source code and IP is what Impact Engine alleges Google infringed on. The San Diego-based startup claims Google’s Display Ad Builder product is almost wholly based on IP and ideas created by Impact Engine. The ad-tech startup claims Google infringed on six of its patents.

Google CEO Sundar Pichai (left) and Google Cloud CEO Thomas Kurian image: Google

“As a result of Google’s brazen and willful patent infringement, Impact Engine has been forced to compete against our own technology,” Impact Engine CEO Neil Greer said in a press release. “…We cannot stand by any longer and watch while one of the world’s largest and most valuable companies infringes upon our IP and profits from our hard work and creative inventions.” He said.

Impact Engine’s allegations against Google only centers around patent infringement.

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