A woman consumes an Eaze cannabis product. Eaze is a top marijuana delivery startup that has raised more than $100 million in funding, including $65 million last year December. image: Eaze

Google has banned apps on the Play Store that facilitate the sale of marijuana or cannabis related products, as part of an adjustment to its content policy. The ban affects any app that facilitates the sale of marijuana or related products within the app itself, leaving an option for developers to move their shopping cart option outside the app to be in compliance with the new policy.

Google says it is working with developers to respond to technical questions and help implement changes without business disruption. Existing apps have been given a 30-day ultimatum to comply with the policy. The policy also covers apps that facilitate delivery and pick-up of marijuana and related products even if they don’t sell directly.

Two women consume cannabis-infused cookies image: Eaze

Such move will affect Eaze and Weedmaps, two of the biggest marijuana delivery apps. Eaze is a San Francisco headquartered cannabis marketplace that has raised more than $100 million in funding, most recently at a reported $300 million valuation. Co-incidentally, Weedmaps was also valued at $300 million in 2014. Eaze has been expanding in the U.S., to an extent of burning $1 million monthly sometime in 2017 in a bid to sell more pot.

Decreasing legal hiccups have led to an increase in marijuana startups although there’s still some controversy surrounding its use, particularly in relation to THC (tetrahydrocannabinol), a psychoactive component found in the drug.

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