- General
- April 18, 2019
- 4 minutes read
Salesforce Acquires MapAnything
Salesforce co-CEO Marc Benioff image: Salesforce Salesforce has reached an agreement to acquire MapAnything, a location-based software startup that has raised…
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| Salesforce co-CEO Marc Benioff
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Salesforce has reached an agreement to acquire MapAnything, a location-based software startup that has raised $84 million in funding according to Crunchbase data. Salesforce was previously an investor in the company, along with the likes of General Motors and Greycroft. The price of the acquisition is not disclosed.
This acquisition comes just Salesforce paid $300 million for its affiliate independent nonprofit organization Salesforce.org. The cloud software company also recently agreed to invest $100 million in videoconferencing company Zoom ahead of its IPO.
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| Salesforce CTO Parker Harris (left) and co-CEO Marc Benioff
image: Salesforce
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Salesforce’s acquisition makes good sense as MapAnything is built on its platform and sold via the Salesforce AppExchange. MapAnything says it currently has more than 1,900 customers who will presumably be added to Salesforce with this acquisition.
“The addition of MapAnything to Salesforce will help the world’s leading brands accurately plan: how many people they need, where to put them, how to make them as productive as possible, how to track what’s being done in real time and what they can learn to improve going forward.” Salesforce said in a brief press release announcing the acquisition.
