- General
- August 2, 2019
- 5 minutes read
Burger King To Roll Out A Plant-Based Sandwich
An Impossible Burger made with plant-based patty. Burger King will use the same patty in the Whopper, its signature sandwich.…
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| An Impossible Burger made with plant-based patty. Burger King will use the same patty in the Whopper, its signature sandwich. The new plant-based Whopper is called the “Impossible Whopper”.
image: Impossible Foods
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Burger King has announced that it’ll roll out the Impossible Whopper — a plant-based version of its signature sandwich that’s made with plant-based patty from Impossible Foods — to its over 7,000 restaurants across the U.S. starting on the 8th of August. For customers to gauge taste similarities between the meatless Impossible Whopper and Burger King’s own Whopper, the restaurant chain is offering a limited “Taste Test” promotion that’ll let customers order both the Burger King Whopper and the Impossible Whopper for $7 and a $0 delivery fee, exclusively on the DoorDash and BK app.
The promotion lasts from August 8th to the 1st of September. Customers have to use the code “IMPOSSIBLE” to qualify for the promotion. The Impossible Whopper contains 0% beef, with a plant-based flame-grilled patty instead of meat. The patty is topped with freshly sliced tomatoes and onions, crisp lettuce, ketchup, creamy mayonnaise and zesty pickles placed on a toasted sesame seed bun. Impossible Foods, which is fresh off $300 million in funding, has dabbled into several food products, including burgers, pizza, empanadas, and sausages. The Redwood City-based company just won an approval from the FDA to sell its Burgers in grocery stores across the US.
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| An Impossible [plant-based] Meatball
image: Impossible Foods
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In fact, Impossible Foods has struggled with high demand for its meatless products, and likely raised the recent $300 million round to step up production. Impossible Foods is in a currently hot market, proved by an 800% stock spike by Beyond Meat, another meatless products maker that recently went public. But still, there’s no guarantee the hotness will stay, as it’s likely bolstered by high investor interest in a promising but nascent field. In fact, one early and well-known crypto investor, Mike Novogratz, has likened Beyond’s surge to the same enthusiasm that came at the height of the Bitcoin bubble.
Impossible Foods was founded in 2011 by Patrick Brown, a Professor Emeritus of Biochemistry at Stanford University. The company has raised funding from well-known names like Google Ventures, Horizons Ventures, UBS, Temasek, Viking Global, Khosla Ventures, Sailing Capital, and individual investors like Bill Gates, Serena Williams, Jay-Z, Reddit’s Alexis Ohanian, Jaden Smith, Katy Perry and Jaden Smith.
