US Holiday Online Sales Up 49% YoY; Mastercard

  • General
  • December 27, 2020
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  • 3 minutes read


The payments company MasterCard has issued its SpendingPulse report for this year’s holiday sales, stating that online sales for the holiday season grew 49% compared to last year, a big jump that’s not surprising given a pandemic that widely accelerated online shopping.

According to Mastercard’s report, holiday online sales accounted for 19.7% of total retail sales this year, wherein the adoption of e-commerce options such as in-store pickup and contactless deliveries played a key role in the growth of online sales for retailers.

As online sales soared high, normal retail sales during the holiday season rose by a relatively paltry 3% but nonetheless made up the majority of sales for the period. 

Other noteworthy bits from Mastercard’s SpendingPulse report include;

  • Retail sales of home furniture and furnishings up 16.2% (31% online)
  • Retail sales of electronics and appliances rose 6%
  • Apparel sales down 19.1% over the year
  • Online jewelry sales up 44.6% over the year
  • Black Friday sales went down 16.1% over the year

Mastercard’s SpendingPulse report covers sales activity in Mastercard’s own network along with estimates of cash and other payment forms but doesn’t include automobile sales.

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