The Volkswagen ID.3 electric vehicle image: Volkswagen

Volkswagen has launched We Experience, a new service that locates user’s vehicles via a smartphone and identify offers and personalized recommendations — such as tips and deals for restaurants — around the user’s vicinity. The proprietary algorithm behind the recommendations and offers is developed by IBM.

Volkswagen has partnered with companies like Domino’s, Shell, and Tank & Rast, to display individual offers from these partners that a user will be able to redeem online or on site. The automaker says the new service will be constantly expanded with new partners to be added.

Volkswagen CEO Herbert Diess is shown the interior of the company’s pre-production ID.3 electric vehicle image: Volkswagen

‘We Experience’ is available on the VW Connect free smartphone app , one that the company says is used by more than 560,000 customers in 17 countries. The app works with a piece of hardware called a DataPlug that links up Volkswagen vehicles with Volkswagen We, the umbrella under which various Volkswagen services lie.

The device costs €39.50 ($44) , is plugged into the onboard diagnosis interface of Volkswagen vehicles (supported on more than 10 million of them), and is capable of transmitting key vehicle data — like tips on efficient driving behavior, current location, mileage and tank level, driving style analysis and tips — to a smartphone.

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