Adverity’s management team. image: Adverity

Adverity, a Vienna, Austria-based marketing analytics startup, has announced €28 million ($30 million) in Series C funding led by Silicon Valley-based venture capital firm Sapphire Ventures. Existing investors including Mangrove Capital Partners, Felix Capital, aws Gründerfonds, and an early-stage fund of software giant SAP also participated in the funding. With the new funding, Adverity has now raised about €45 million ($49 million) in total funding.

Adverity says it’ll put the Series C towards research and development and expanding its product roadmap as well as boosting its sales and technology team in New York, U.S.A. Adverity has been able to court customers including IKEA, Red Bull, Unilever, and Mediacom thanks to its sales efforts. In the past 12 months, Adverity says its revenue has grown 100%, bolstered by customers in more than 60 countries.

“Our platform plays an important role for companies that want to be agile. Our solutions provide digital teams with intelligent insights that are essential for fast action. With the support of Sapphire Ventures, we are confident that we can accelerate our growth and help our clients successfully generate value from their marketing data. ” Adverity co-founder and CEO Alexander Igelsböck penned in a press statement.

Since its inception, Adverity has opened offices in Vienna where it’s based, London, and New York. The company debuted in early 2015.