Enjoy Secures $150 Million In New Funding

  • General
  • August 28, 2019
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  • 4 minutes read
Enjoy co-founder and CEO Ron Johnson

Photo by Steve Jennings/Getty Images for TechCrunch

Enjoy, a Menlo Park-based retail startup led by Apple’s former VP of retail operations, Ron Johnson, has announced it has secured “significant investment” from LCH Partners, a subsidiary of private equity firm L Catterton. While Enjoy didn’t state the amount invested, Crunchbase News reports it’s $150 million. Enjoy says the new investment brings its total funding to more than $350 million.

Enjoy says it’ll use the new funding to accelerate international growth. The Menlo Park, California-based startup lets customers order devices [like smartphones and speakers] and get professionals [like are available in physical stores] deliver it to them. The professionals often deliver ordered products on the same day, and help in its set-up as would be done in a physical store. Enjoy has partnered with companies like AT&T, Google, Sonos and EE [a British mobile network] to deliver their products to consumers.

Basically, Enjoy is a channel for companies like [Google and Sonos] to directly deliver their devices to customers, with Enjoy’s personnel acting as experts like customers would meet if they, let’s say, go to a Sonos store. The idea is is to pair the convenience of online commerce with the confidence one would have when buying from a physical store. Enjoy’s co-founder and CEO, Ron Johnson, pioneered

Enjoy currently operates in more than 54 U.S. markets, and will be available in 11 U.K. markets by the end of this year. The 54 U.S. markets Enjoy operates in makes it available to more than 50% of the U.S. population. By next year, Enjoy says it’ll cover 80% of the U.K. market. The Menlo Park-based company also has plans to expand into one more country this year, and additional ones by next year.

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