Affirm CEO Max Levchin. Photo credit: picture alliance für DLD, under Creative Commons license

Affirm, the ‘buy now, pay later’ service, is laying the groundwork and working with investment bank Goldman Sachs on a potential public listing, as first reported [paywall] by the Wall Street Journal. According to the Journal, Affirm, which was valued at $2.9 billion by investors as of its last financing round, is targeting a value of between $5 billion-$10 billion for a public listing.

Affirm was founded in 2012 by tech veteran Max Levchin, who’s famously known for being a co-founder of payments service PayPal. He founded Affirm eight years ago and has overseen the company’s rise to having 5.6 million shoppers and working with more than 6,000 merchants across the US. Along the way, Affirm has secured some $1 billion in equity and debt funding. Investors in the company include the likes of Founders Fund, Baillie Gifford, Ribbit Capital, and Wellington Management.

Affirm, said to be aiming for a public listing, has apparently boarded the same boat with companies such as Palantir, Hims, Fisker, Velodyne, Shift, and Unity Technologies.