2021 Ford Bronco. Photo credit: Ford

Over 150,000 customers have made reservations for the 2021 Ford Bronco SUV, as revealed by Ford CEO Jim Hackett in an earnings call. The high number of reservations notably comes just two weeks after the 2021 SUV’s debut, implying exceptional customer interest in the vehicle. Each person who reserved had to put down $100 as payment for that. Already, Ford has reportedly racked up an 18-month-long waitlist for the new SUV.

The 2021 Ford Bronco was unveiled on the 13th of July, marking a revival of the SUV make for the first time in 25 years. It’s set to begin arriving in car dealerships later this year.