Apple Reportedly Cuts Production Plans For New iPhones By 10%

  • General
  • January 9, 2019
  • 33
  • 4 minutes read
image : Apple

According to a report from the Nikkei Asian Review, Apple is cutting current production plans for new iPhones by 10% signalling expectation of a further hit in iPhone sales for the year after it recently lowered revenue guidance for its fiscal 2019 first quarter ending 29th of December 2018 due to lower iPhone sales.

Nikkei says Apple asked suppliers late last month to produce fewer of new iPhones for the January-March quarter of this year. This will be the second time in two months that the company has slashed production rate of the iPhone if this stands true.

Apple’s Tim Cook greets Palo Alto customers during an iPhone launch

image : Apple

Overall planned production volume will be reduced to 40 million to 43 million units for the January-March quarter from an earlier number of 43 million – 47 million units scheduled for production, Nikkei says.

Apple this previous week lowered revenue guidance for its fiscal 2019 first quarter to $84 billion for the period citing emerging market challenges and lower than anticipated iPhone revenue, primarily in Greater China. This marked the first time it made such a move in a 16 year period, signalling hassles for the company in inking new iPhone sales.


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