Apple

Apple has opened a new and notable retail location in the region of Milan bringing its latest and grand retail design to Italy for the first time as the brand new location dubbed the “Apple Piazza Liberty” located off Milan’s popular Corso Vittorio Emanuele street kicks off.

The new retail location is now open 24hrs a day and is set to also host special Apple year-around events.

Apple has upped its retail location designs and feel in recent times with the company always being known for its design centrism hiring former Burberry CEO Angela Ahrendts in 2014 to lead its retail efforts as Senior Vice President of Retail.

Angela Ahrendts pictured here welcomes customers who waited overnight to experience the new store

  Apple


“There’s no better expression of our vision for Apple stores serving as modern-day gathering places than Apple Piazza Liberty,” said Angela Ahrendts, “In a city with such rich history of art, entertainment and creativity, it’s an honour to establish a space where anyone can be inspired to learn, create and connect with their neighbours.” 

Apple’s renowned design chief Jony Ive also added “To work within one of Italy’s historic piazzas is both a great responsibility and wonderful challenge,”, “We combined two fundamental elements of the Italian piazza — water and stone — adding a glass portal that creates a multi-sensory experience as visitors enter the store through a cascading fountain that seems to envelop them.”

  Apple


The retail spot counts 230 Apple employees who headed to Milan from all around the world being highly trained to provide customers with a very welcoming experience.

The store opened just recently to thousands of customers who grabbed the chance to experience Apple’s new retail store design for the first time in Italy along with several guests who joined the public piazza for Apple’s session and perfomances which included one from Milanese artist L I M.

Share this...

Facebook

Pinterest

Twitter

Linkedin

Whatsapp

Email

Print