- General
- December 7, 2018
- 7 minutes read
Birchbox Debuts at Walgreens Stores
Birchbox co-founder and CEO Katie Beauchamp Birchbox Walgreens and beauty retailer Birchbox announced a partnership this October to build out Birchbox…
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| Birchbox co-founder and CEO Katie Beauchamp
Birchbox
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Walgreens and beauty retailer Birchbox announced a partnership this October to build out Birchbox retail experiences within select Walgreens stores, ones that will be filled with prestige beauty brands and let customers discover and shop for new brands in an interactive and accessible way. Walgreens also took a minority stake in Birchbox as part of the deal.
This Thursday, Birchbox made its debut at several Walgreens stores across the U.S. building on the partnership aimed at booming its online retail business which hit hassles before Birchbox’s fire sale to hedge fund Viking Global. Its initial debut involves 11 Walgreens stores across major U.S. cities and will rollout from this month through early 2019.
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| The Birchbox Walgreens experience
image : Birchbox/Walgreens
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| The Birchbox Walgreens experience
image : Birchbox/Walgreens
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The in-store Birchbox experiences within Walgreens have a dedicated space with Birchbox branding, design and curated product varieties consisting full-sized skincare, hair and makeup products from over 40 brands. Birchbox-trained Walgreens Beauty Consultants are available to offer advice and serve as guide to customers shopping Birchbox products.
Within Walgreens stores, Birchbox will also offer subscriptions to its monthly deliveries of personalized samples and a “Build Your Own Birchbox” experience (BYOB), The company’s core offering that counts as the signature element in its two stores in New York and Paris.
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| Birchbox also offers a monthly grooming and lifestyle subscription box service for men
image : Birchbox
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“In Walgreens, we have found an exciting partner that supports our mission of reaching an underserved customer who doesn’t prioritize beauty,” Birchbox CEO and co-founder Katia Beauchamp commented on the partnership in an October press release. “Walgreens is deeply committed to beauty and shares our vision for a different type of retail experience – one that is holistic, seamless and designed to help shoppers make informed, confident decisions. Together we will continue to evolve the integration of our physical and digital shopping experiences.”
