Uber

Uber has added another appointment to its on-going moves with Coca-Cola veteran Rebecca Messina now joining the company as its first chief marketing officer. Messina who spent 22 years at the Coca-Cola company has held the title of global chief marketing officer at spirits giant Beam Suntory prior to this move will now oversee marketing efforts for the ride-hailing giant while working with international teams on its branding strategy.

As Uber prepares for an IPO aimed for next year, Hiring leaders to fill key positions count as a major move for the company. Just last month, Uber appointed a CFO after a long search which led to Nelson J Chai, former Warranty Group CEO and finance veteran taking up the position.

“Joining Uber is a once in a lifetime opportunity and a true privilege. My focus has always been on three things: people, growth and brands. Uber checks all three boxes: a rapidly growing global business, with the opportunity to build an iconic brand alongside a team that’s committed to transforming the future of mobility. I couldn’t be more excited about what lies ahead.” Messina said in a statement.

New appointee Rebecca Messina image : Uber

“Uber hasn’t had a global marketing leader, so I think that job No. 1 is really to galvanize the internal team, put my arms around the 700 marketers around the world and really make them feel like they are part of something bigger, have a leader,” She added.

With Uber working to brighten its image after several controversies and hassles last year, Messina would count as a good boost for its efforts in this space.

“I’m thrilled to welcome Rebecca to Uber,” Dara Khosrowshahi, Uber CEO, stated. “She’s exactly the right leader to build our marketing efforts globally and to showcase the ways Uber is igniting opportunities for our customers around the world.”

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