Facebook CEO Mark Zuckerberg. Photo credit: Anthony Quintano on Flickr, under Creative Commons license

Amid significant advertisement boycotts from many brands, Facebook is said to be considering halting all political advertising in a matter of days before the US elections, a move that civil rights groups pushing for Facebook to amend its content moderation policies insinuate doesn’t really do much to help the push. Facebook is presumably considering the brief ban on political ads as a way to combat misinformation, an area that the company has historically had issues with, most notably in the 2016 U.S. elections. Whether such a move is ideal seems to be up for debate.

Facebook ads have been an important medium of communication for American politicians, many of whom have collectively spent millions of dollars to run such ads. In the past 90 days alone, the Trump and Biden presidential campaigns have spent a combined $29 million on Facebook ads, according to self-reported data from Facebook. But still, political ads don’t make up much of a sizeable percentage of Facebook’s total revenue (less than 1% in fact), and the company can afford to halt them for stipulated times without losing much money.

Political advertising, in general, has been a complicated issue for social media platforms and such platforms have adopted varying policies. Twitter went as far as halting primarily political ads entirely on its platform. YouTube, however, still continues to run political ads and has even sold ad space on its homepage to the Trump campaign for the days leading up to the November presidential election. Such a move ensures that Trump will be highly visible on YouTube during the voting period. The Trump campaign has been the center of some controversies surrounding misinformation in some of its ads.

In other Facebook news, the company’s famed CEO, Mark Zuckerberg, is set to appear before Congress on July 27 in an antitrust hearing. He’ll appear alongside the CEOs of Amazon, Alphabet, and Apple.