Fitbit Inspire image : Fitbit

Fitbit has quietly introduced a new activity and sleep tracker that’s only available via employers or health plans, unlike previous devices made available for purchase directly by consumers. The new tracker dubbed Inspire is available for Fitbit enterprise customers who can then issue them to users.

Fitbit made no official press release or fancy roll-out, instead, taking to a webpage with few details concerning the new tracker. On the web-page, features listed for the Inspire tracker include :

• Activity and sleep tracking 
• Up to 5 days battery life 
• Swimproof 
• “Intuitive” touchscreen 
• Call, text and calendar alerts and Goal celebrations 

There’s also an Inspire HR model, with additional features like:

• 24/7 heart rate tracking 
• Sleep stages tracking
• 15+ exercise modes 
• Real-time pace & distance tracking with phone GPS 
• Cardio fitness level tracking 
• A silicone band

Fitbit Inspire HR image : Fitbit

Fitbit, which currently trades at 68% below its IPO debut price, might be looking to the enterprise to boost business amid competition with companies like Apple and Xiaomi. In October, the company posted its first profit in two years, citing renewed device sales and enterprise business for the boost.

Having a stance in the enterprise market may likely help Fitbit boost sales, amid a very competitive consumer wearable tech market that has witnessed shutters, like Pebble, Jawbone and Doppler Labs.

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