- General
- October 8, 2018
- 4 minutes read
H&M partners with Klarna for integration of digital and physical stores
image source : Klarna H&M has partnered with payments unicorn Klarna for integration of the fashion brand’s digital and physical…
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| image source : Klarna |
H&M has partnered with payments unicorn Klarna for integration of the fashion brand’s digital and physical stores to give customers a personalized and engaging shopping experience regardless of locations. This partnership will power the H&M Club payment programme, provide an enhanced omni-channel customer payment offering and a streamlined post-purchase service for the H&M app and other services.
H&M is taking a $20 million stake in Klarna as part of this partnership which indicates a commitment for continual development of smarter retail with the Swedish fintech firm. Klarna will be working on seamless, instore, mobile and online payments, the popular ‘try before you buy’ Pay later service and simplified delivery and return solutions for H&M which will be integrated into a new version of the H&M app and H&M Club services for a convenient experience for millions of customers across 14 H&M markets.
“Retail is changing, and the future of fashion retail is high tech powering high touch experiences for customers. Regardless of how and when customers want to shop, we need to be there for them.” Klarna co-founder and CEO Sebastian Siemiatkowski said in a statement.
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| image source : Klarna |
“Customers will no longer be forgiving of unnecessary complexity or when their retail experience does not leverage the insight available to make their engagement smart, personal and easy. This partnership is rooted in a shared obsession about just how good that shopping experience should be.”
“Together we have worked hard on developing a unique solution for instore and online that will delight customers, drive economic value and build loyalty.” Siemiatkowski stated.
H&M CEO Karl-Johan Persson also added “We are impressed with what Klarna has achieved to date and now we will work together to elevate the modern shopping experience. This strategic partnership between H&M group and Klarna is based on a joint relentless focus on creating great customer experiences.”
