A customer checks out with Kroger Pay image : Kroger

Kroger – the largest grocery chain in the U.S. – has announced a new mobile payments method, “Kroger Pay”, a solution that is says “securely combines a customer’s payment and loyalty card information to create a faster checkout experience”. Kroger Pay is available or iOS and Android devices will work this way :

• A customer – who has linked a card with the app – enters their custom PIN  or bio-metrics
• The app provides a single-use QR code to scan at the checkout terminal to quickly link with payment and loyalty card information (including digital coupons and personalized offers) 
• Checkout is done

The new payment method has launched in Kroger’s Columbus, Ohio division, and will roll out to 10 additional markets in the spring. A nationwide launch is planned for later this year. Kroger is also launching a new rewards debit card, a payment option that connects directly to a customer’s checking account, offering benefits like bonus fuel points and Our Brands discounts.

Kroger Pay image : Kroger

Kroger Pay image : Kroger

Rewards will double when the card is used via Kroger Pay, the retailer says. The new rewards debit card is currently available for use in Columbus, Ohio and Colorado (King Soopers and City Market). It’ll be rolled out to all Kroger family of stores by this spring.

This introduction comes shortly after Apple announced five new merchants – Target, Taco Bell, Hy-Vee supermarkets, Speedway convenience stores and Jack in the Box – would begin accepting Apple Pay at its stores. Kroger developed its own solution, compared to adopting an existing payment service, a method also adopted by Walmart, the largest retailer in the U.S.

Kroger Pay will work with any major debit, credit or prepaid card, allowing for quicker checkout at both traditional checkout lanes and self-checkout stations.

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