image source : LOHO

Hong Kong based premium eyewear producer has now nabbed $100 million in Series C funding from private equity firm Centurium Capital. This investment now brings the total raised by the “Internet + Fashion” focused startup to around $126 million.

LOHO which offers services an all-in-one service consisting of design, production, sales and support currently operates 326 offline stores in over 100 Chinese cities while standing as one of the most popular eyewear brands in the region.

In addition to offline sales, LOHO also counts major online operations for its consumers.

“The company currently stands at a critical time for future expansion. We will use the proceeds in brand promotion and supply-chain expansion, and invest more money in expanding our eyewear products and perfecting customer service,” LOHO founder and CEO Huang Xinzhong said in a statement.

With China gearing towards being the globe’s largest eyewear product consumer, LOHO sees an opportunity to expand it operations to more users in the region providing needed eyewear while increasing its revenues.

LOHO began in 2012 and has scaled by a high rate since then, counting notable backers including Sequoia China, Vertex Venture Holdings and Korean private equity fund KTB Asset Management Co.

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