• General
  • July 7, 2018
  • 3 minutes read

Snap Inc taps Glossier’s Poppy Thorpe to replace outgoing Benchmark partner Mitch Lasky

 image credit : Flickr/Anthony Quintano After the recent announcement of a departure by Benchmark Capital general partner and Snap Inc…


 image credit : Flickr/Anthony Quintano

After the recent announcement of a departure by Benchmark Capital general partner and Snap Inc board member Mitch Lasky who also notably counts stints as an entrepreneur and Video game executive amongst his career list, Snap Inc has now been reported to be hiring Poppy Thorpe from beauty startup Glossier to be replacing Lasky’s position.

Mitch Lasky who notably led Snap’s $13.5 million Series A round on behalf of Benchmark which marked one of the best venture capital returns and has kept Lasky on the Forbes Midas 100 List for quite a time now has served more than 5 years on the company’s board prior to this departure where he is now being replaced by Thorpe who currently holds the title of Head of Brand Marketing at 3 year old beauty startup Glossier.

Thorpe’s experience in the advertising and brand market mainly in the social media space will bring a whole lot to the table for Snap as the company continues to find ways of innovating to keep its users engaged and get more value from the interactive social media platform.


Thorpe will also be joining Snap as the company’s second female board member after Hearst Magazine’s Joanna Coles out of a total 9 directors including the two co-founders at the company.

With Thorpe very likely to be officially elected to the board next month as Snap continues to integrate and seek out new opportunities for its social platform which includes the introduction of its smart Spectacles sunglasses of which a new version was outed 2 months ago and a reported gaming platform being developed by the company.

Snap currently stands at a market cap of about $17 Billion which amounts to being less than its IPO debut market cap of over $20 Billion as the company has struggled with investor confidence over the growth of its user base and the achievement of profitability for the company which reported revenues of $824.9 million for its most recent fiscal year while not yet turning a profit.


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