image credit: Eyeview 

New York based Video ad-tech company Eyeview has now raised $20 million in a venture round from Innovation Endeavors, Qumra Capital, Numra Capital and The Israel Secondary Fund according to Crunchbase in a new round which brings the total raised by the company to over $70 million.

This investment round counts Qumra Capital and Numra Capital as returning investors having previously led Eyeview’s Series D and B rounds which amounted to investments of $21.5 million and $5.3 million respectively.

Eyeview currently counts a long list of customers including notable names like PepsiCo, Walmart, Macy’s, BMW, Mazda, CVS Health, Gillette and General Motors amongst others who make use of its video ad-targeting platform to make programmatic video advertising services.

Eyeview currently employs around 130 people handling its services across its data science, R&D and several teams who work on its in-depth ad-targeting service adapted by various brands which the company now says runs about 100 campaigns each quarter with an average of 50,000 ads per campaign.

New York has notably been been a major hub for major adtech companies with unicorns and major companies from the technology space popping up in the region.

A very notable ad-tech startup from the NY space is AppNexus which was recently acquired by AT&T for $1.6 Billion.
 

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