- General
- July 10, 2018
- 3 minutes read
Ad Technology startup MediaMath gets $225 million Private Equity Round from Searchlight Capital Partners
New York based advertising and digital media technology startup MediaMath has raised a recent huge funding round totaling $225 million…
New York based advertising and digital media technology startup MediaMath has raised a recent huge funding round totaling $225 million from London based investment firm Searchlight Capital Partners in a round which values the company somewhere above $1 Billion according to several reports.
This represents MediaMath’s largest investment round with the company having raised $280 million in debt financing previously from Goldman Sachs, Santander and Silicon Valley Bank in addition to previous venture rounds totaling above $100 million with the 11 year old ad-tech company counting Observatory Capital, Global Founders Capital, Safeguard Scientifics and QED amongst others as previous investors.
Safeguard Scientifics made an exit in this round with the company selling 39.1% of its shares in the company for $45 million which represents a 4.5x return on its previous investment.
MediaMath is notable for its technology which enables online advertisers to purchase ads using automated systems and also the provision of a digital data platform which enables advertisers store and make in-depth analysis on their ad data.
Along with Searchlight purchasing Safeguard’s stake in the company, This funding will also be used for development of the company’s technology and also geared towards making needed acquisitions for the company to integrate and expand its services.
MediaMath will also make use of this funding to take on several investments which will benefit the company’s ecosystem as the company puts money into several startups through its venture arm MathCapital.
The ad-tech space has seen many recent moves in its industry as several startups in the space has raised huge funding with notable unicorns from the sector consisting of Silicon Valley based AppLovin which commands a huge $1.4 Billion valuation and is predicted to reach a $1 Billion run rate this year just six years after its start and other adtech unicorns including Indian startup InMobi and Chinese startup Panshi which are both valued at $1 Billion and AppNexus which recently got acquired by AT&T for a reported $1.6 Billion.
