Branch CEO/Co-founder Alex Austin Branch

Redwood City based deep-linking , analytics and mobile software startup Branch has now been reported to be raising over $100 million in a new round with Pitchbook confirming an authorized sale of $129 million in Series D shares at a valuation of roughly $1 billion as the company aims to take on more capital for its operations.

This would mark another addition to the unicorn space while also providing more funding for Branch which as of current already counts notable names including Boxed, Pinterest, Airbnb, BuzzFeed, Target, Intsacart, Foursquare, Reddit, Amazon Music, Postmates, Snapdeal, Fox Sports and Flipagram as customers.

Branch

As of current, Branch has raised total equity funding of $113 million with notable backers including Android and Essential founder Andy Rubin’s Playground Ventures, New Enterprise Associates, Samsung NEXT, Canvas Ventures and Founders Fund.

Its deep-linking platform assist brands in driving growth, user engagement, conversion and providing analytics mostly focused on the mobile space. Branch began 4 years ago and has already scaled to support of 40,000 apps with roughly 3 billion users between them.

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