Facebook VP of Strategic Partnerships, Ime Archibong image : Facebook

Facebook will be debuting a ‘clear history’ tool this year, its Chief Financial Officer David Wehner told the crowd at the Morgan Stanley Technology, Media & Telecom Conference. CNBC first reported of Wehner’s comments. Wehner noted that the tool, first promised in 2018, will impact Facebook’s ability to target advertisements.

“Broadly, [clear history is] going to give us some headwinds in terms of being able to target as effectively as before,” He said at the conference. Facebook first announced this feature at its F8 developer conference in May 2018, with CEO Mark Zuckerberg stating that the feature would “be a simple control to clear your browsing history on Facebook — what you’ve clicked on, websites you’ve visited, and so on.”

Facebook CEO Mark Zuckerberg at a Q&A session at the company’s headquarters image : Facebook

“Once we roll out this update, you’ll be able to see information about the apps and websites you’ve interacted with, and you’ll be able to clear this information from your account,” Zuckerberg said in a Facebook post as at that time. “You’ll even be able to turn off having this information stored with your account.”

According to a recent Buzzfeed News report, The ‘clear history’ function was announced last year in reaction to Facebook’s Cambridge Analytica scandal last March. The report says the feature was announced to the world when it was just an idea.

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