- General
- December 4, 2018
- 7 minutes read
Oura surpasses $20 million in Funding from Impressive Investor List after New $5 million Round
A man wears the Oura Ring Oura Sleep tracking ring maker Oura has hit past $20 million in funding after…
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| A man wears the Oura Ring
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Sleep tracking ring maker Oura has hit past $20 million in funding after a new $5 million round led by Dell founder Michael Dell’s MSD Capital with participation from YouTube co-founder Steve Chen, Twitch co-founder Kevin Lin and Sunrise founder Dave Morin alongside the co-founders of Skype, Box.com, JUMP Bikes, Freefly, Oak, Casper and Soylent and several leading sport figures.
Leading athletes who participated include Lance Armstrong, Shaquille O’Neil, Nick Foles, Earl Thomas III, Apolo Anton Ohno, Drew Bees, Jimmy Johnson and Manu Ginobili alongside star actor Will Smith, Chef David Chang and authors Sam Harris and Neil Strauss.
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| The Oura app
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So far, Oura has developed a leading sleep improvement platform that provides sleep performance technology, tracking sleep habits using 2 infrared LEDs that take measurement of blood volume pulse directly from the finger’s palmar arteries, a 3D accelerometer and gyroscope that detect the direction of intensity and body movement and 3 NTC sensors that track temperature variation.
The Oura sleep tracking ring works with a companion app that help users improve sleep and align their lifestyle to their natural circadian rhythm, It provides personal guidance and feedback based on physiology and sleep habits.
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| Inside the Oura Ring
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“I believe Oura has identified a challenge that faces us all, namely getting enough high-quality sleep. Oura’s design and technology show tremendous craftsmanship, and now more consumers around the world will be able to get their own Oura ring,” MSD Capital chair Michael Dell said.
“Our mission is to improve people’s lives through better sleep. We couldn’t have asked for a better partner than MSD Capital and Michael Dell. Their expertise will help Oura reach even more users around the world,” Oura co-founder and Chief Innovation Officer Petteri Lahtela also said.
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| A woman wears the Oura ring
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“We are thrilled to have such a talented group of builders, champions, and creators join us as investors,” said Harpreet Rai, CEO of Oura Health. “It’s amazing to see how such a diverse group of investors all recognize the universal importance of sleep.” Oura CEO Harpreet Rai commented in a company press release.
